Did you market yourself today?
"If you build a better mouse trap - the world will beat a path to your door."
Do you still believe that?
Let's try another one. "Go to school; get a good job; and the company will look after you." The first statement is
from Emerson - the second you may have heard from your parents. Both are no longer true. Don't blame your parents
or Emerson for their dated wisdom. Things change.
You still have to be good at what you do. But, in any career you choose today - you must learn 'the job' plus how
to sell and market yourself.
Marketing is not selling. Marketing is everything you do - or don't do that helps you sell (or hinders you). You
cannot 'not market'. Marketing is about sending messages and everything you do or don't do sends a message about
you. The way you answer, or don't answer your phone sends a message. Send out a sloppy resume and that sends a
You can influence how others perceive you if you follow the Secrets of Power Marketing.
What you know and can do is not necessarily how others see you. What they perceive is a combination of their
beliefs and your intended and unintended messages. You must be aware of all these messages and manage the
Do you want to be seen as an expert? A good person? A thorough worker? A fun individual? An intellectual? Sensible?
Use creative ways of sending your message. Here are some simple tips you can use. For more tips read - Secrets of
Power Marketing - a refreshing guide to personal marketing for individuals who want to succeed.
Get involved in your community. Volunteer to work on a fund-raising campaign. Become a spokesperson for your
club or association. The more the public sees your name the more 'they think they know you'. If they know you, they
have a chance to like you and we would rather hire, promote, or recommend some one we like.
Build relationships with key decision makers. Send them a thank-you note when they did something to help
you. Send a note of congratulations when they did something that deserves a compliment. Recommend a book that you
think they would like. Clip and send them an article that might interest them, (maybe this one). Meet for coffee,
breakfast or lunch.
Never stop marketing.
© George Torok is the author of
“Your Guide to Networking Success”. He is the co-author of the national bestseller, “Secrets of Power
Marketing”, the first guide to personal marketing for the non-marketer. As host of the weekly radio show he
has interviewed over 400 business leaders. Order your copy of “Your Guide to Networking Success” at http://www.business-networking-tips.net/