Breakfast is a good time for networking. Why? Because it is a good way to start your day -
focused on building your business. Also breakfast is an inexpensive meal and the meeting need not go on too long –
unlike dinner. Lunch is a good second choice for networking meetings.
One-on-one or small-group breakfast meetings are even more effective for exploring and building business
A large business group breakfast is another type of networking meeting.
Meeting with a networking group can be an effective way of building your business. Or it could be a huge waste of
your time. The business success that you get from your networking group depends mostly on you and partly on the
nature of the group.
Recently I attended a breakfast meeting for a local networking group as their guest speaker. It was a delicious
buffet breakfast. They had the typical agenda: networking time, breakfast, self-introductions to the group, guest
speaker, special announcements and finish by nine. A reasonably tight agenda.
However, while eating, I was disappointed by the discussion around my breakfast table. The discussion was frivolous
and negative. My tablemates talked about petty things - like the bank representative who complained about her
office with no windows. The others found other things to complain about. As I listened in dismay I wondered how
this discussion would help any of them get more business.
They seemed to miss the whole point of this networking breakfast – to develop their networks so they could get more
Perhaps they thought that networking was an on-stage thing. That they are only networking when they deliver their
30-second introduction. Maybe they believed that while eating breakfast they were not networking.
The reality of networking is that while in small groups over breakfast you have a captive audience to develop your
networking relationships. This group squandered their opportunity and they might have irreparably damaged their
image amongst that intimate group. Who wants to be remembered as a whiner and complainer?
It was a good thing that the breakfast was delicious – and the guest speaker was fabulous.
When it comes to networking – you are always on-stage.
© George Torok is the author of
“Your Guide to Networking Success”. He is the co-author of the national bestseller, “Secrets of Power
Marketing”, the first guide to personal marketing for the non-marketer. As host of the weekly radio show he
has interviewed over 400 business leaders. Order your copy of “Your Guide to Networking Success” at http://www.business-networking-tips.net/